by Laura
Tonight we’re giving Redbox a test drive – you may be familiar with their video vending machines, usually found in places like grocery stores. Since one is located in the Harris Teeter across the street, we decided that it was worth the $1 rental fee to check out their selection. From what I can tell, their online listing of movies seems focused on newer releases; I wanted to watch Gone with the Wind, but Harold dodged that bullet when their selection only went back until about 2008. Their troubles with Fox & Warner Brothers distribution may also be part of the problem.
On the plus side, I liked that you could browse the titles available at your specific location, and reserve your choice online in advance. Also, signing up gives you access to promo codes for free rentals, although you can only enter those in at the physical box; there’s no way to claim your code if you go the Internet route. Other pluses? No commitment/monthly fee – you pay by the movie. And, convenience – there’s no waiting for movies to arrive in the mail, which is helpful if you’re a part of the “I Want It Now” generation.
So far, I think this is pretty genius for maintaining a few of the good things about stores like Blockbuster, while reducing costs like overhead and building space. It’s also nice that the savings are passed onto the customer – who can’t afford a buck?




